How to Design a Winning E-commerce User Interface in 2023

UI Design E Commerce 2023

When shopping online, individuals want to feel the same in-store experience while staying at home at the same time.

This is why each e-commerce company is trying their best to provide the best user interface to them that eases its experience.

If the layout is difficult to navigate, there is a high chance that he or she will end up leaving the website and landing on your competitor’s website.

It is all about simulating the personalized and sensory-fueled experience to users. With the COVID-19 pandemic triggering the new normal, most people still prefer to shop for most items online. Even though retail is making a comeback, e-commerce is here to stay as well.

What is UI design?

It means user interface and you must put in efforts to enhance the same. It includes the layout, design, interactivity and much more.

It should appeal to the audience to continue shopping on the website. It should aid in a positive user experience. The layout should be extremely simple yet effective.

The UI designer should pay heed to product pages, shopping carts, and checkout processes. They should create an intuitive, responsive design so that the customers are very comfortable while shopping from your page.

The designers must use new technologies such as AR (augmented reality, AI (artificial intelligence) and VR (virtual reality). From the perspective of the brand, adopting these tech allows them to cater to consumer demand as far as e-commerce is concerned.

In this blog, we are going to talk about design trends that will help you boost your e-commerce brand this year. This will drive customer engagement and loyalty.

  • Always remember that UI plays a huge role in retaining as well as attracting new customers.
  • E-commerce website design and development can be a complex process and thus, it is better to hire the best talent out there for this job. Your e-commerce website’s user interface must be designed in the best possible ways with the target customer in mind.
  • You should concentrate on providing the best possible experiences to your users so that they keep coming back. You must create user-friendly navigation, easy-to-use search functions, and well-structured product pages.

The site should be mobile-friendly:

This is one of the major steps that you should take when it comes to designing an e-commerce website.

The UX designer should focus on making it as mobile-friendly as possible as most individuals (Especially Gen Z) are always on their phones and make important purchasing decisions.

The responsive design should look decent on all types of screen sizes. A design that does not work for mobiles should not be opted for.

Read Also |Using Psychology to Create Better UX Designs

Short and simple:

Most people spend a lot of time on social media but that also means that their attention span is decreasing by the day. They need that feeling of instant gratification while scrolling and you have to make sure that the design intrigues them.

The designer you have hired should focus on quick, easy features that translate to primary navigation.

Opt for well-structured tabs, categories, content, established product pages and an easy-to-navigate experience so that the customers can make purchasing decisions without having to think a lot.

Research things like the hamburger menu, which can help you improve the design.

The ideal goal should be to shorten the buyer’s journey while optimising the experience. You must try to convert it to a purchase.

Design to help your customers:

Just because the customer is purchasing a product online, he or she should not feel that they are compromising on the entire shopping experience.

This is the reason why you should get it done professionally. For instance, they should be effective user interface slash/UX writing next to the products. There should be confirmation, email descriptions on the product page, etc.

This will create frictionless interactions and customers won’t feel frustrated while they are trying to make a purchase. The intuitive design should impress users of all ages and demographics.

People above the age of 40 are now a core demographic with their own set of priorities. It differs from Gen-Z and you must work on the design so that you can capture audiences from both categories.

Make sure that there are a few distractions such as popup pages.

Read Also |The Quadrant Model for Effective UX Design

Invest in smarter technology:

This is yet another important tip to pay attention to. Tech organizations are constantly expanding to the evolving demand for UX design tools and talent.

You need to invest in smarter technology to cater to the high demand of shoppers. Designers should be prepared to work with better technology.

It also helps to track a customer’s behavior as they make and purchase and then adjust their algorithms to provide engaging and curated experiences.

If you offer live chat support, then this will also impress your customer because they would be able to build trust with your brand.

Automated chatbots are also a good alternative to interact with customers and get to know their preferences so that you know what they like and suggest the same the next time.

They also feel supported as they get their questions answered in real time.

Try to prevent drop-offs in a buyer’s journey by ensuring that they get a response at the earliest.

Immersive web animation:

While many of you are not sure about this, web designers are using them to enhance the quality of their work.

This will provide the customers with a better shopping experience as they can deconstruct objects and zoom in on the products.

Creative art animation is stunning and will engage customers like never before.

Focus on information architecture:

This is what we tell our readers who do not get many conversions. You need to focus on how the information is presented, found and organized within a product.

Study your competitors and see what they are up to. Create interactive prototypes to predict a user experience properly.

Multidirectional Layouts:

This is another trend that is here to rule this year. This allows companies to present their products in a more user-friendly and interactive way.

A design becomes more aesthetically pleasing when such an intuitive connection exists. Welcome an immersive shopping experience to your website.

Creative page transitions:

Animated transitions or page transitions is also a clever idea to include so that you can create a more engaging user experience.

You can animate elements as the page loads and this will add a layer of interactivity to the page. It will create a more memorable and enjoyable experience for a user and it will enhance his or her experience.

Attractive typography with contrast colors:

Colors and typography play a huge role in making the user interface better. The font should be eye-catching and bold along with contrasting colours. At the same time, they should be easy to read.

The onlooker should not need to concentrate at a high level to understand what the content is. Make sure that the overall design has an aesthetic appeal and a cohesive look.

Catchy product page:

You should include advanced interactive visual design elements to ensure that the product page is top-notch. Have attractive visuals to draw your customers.

Page hybrid:

The goal is to create an informative and persuasive experience for the onlookers. You should include product information, product demonstration video, etc.

Storytelling approach:

When you have a product page, there should be a storytelling approach so that the user experience is enhanced from each possible angle.

You should have no stone unturned. It should also illustrate how the product can be used by a customer in the real world. There should be benefits and uses mentioned.

The clean and straightforward approach should impress your potential customers, thus leading to conversions.

Always remember that storytelling always increases brand credibility and gains consumer confidence.

Unconventional page filters:

Page filters are fun and interactive. Unconventional page filters can do it for you this year. Sliders, toggle switches and other unconventional elements can be included on your website.

Choose the best e-commerce design and layout, make sure you understand your goals and analyze your audience first. The design should be responsive and sophisticated.

There is always room for improvement:

This is yet another thing to keep in mind. Even if you are fully satisfied with the UI/UX, do not forget that you need to constantly improve to stay ahead in the game.


To wrap it up, these should be some of the features:

  • It should be easy to understand and navigate. The user must be able to find the product easily.
  • The site should look good and the text should be crisp and clear. Say no to using jargon or technical terms!
  • Please use good-quality images and videos to enhance the visual appeal.
  • Make sure that the overall design of the site is decent.
  • You must work on the design of the website if you are lagging. Design Thinking should be Optimized to Make it in the E-commerce Space

Oh yes, curated UI/UX design is extremely important to make it in the e-commerce space. The features should be attention-grabbing and must feel personal to the customers.

They should feel heard while making purchases from your brand. A detailed FAQ page will also help. To make the design work for you, you should connect with the emotions of the onlookers and make a design to drive engagement.

This would help you gain customer loyalty. Provide navigation cues and provide thoughtful automation so that they keep coming back.

You should ensure that the buyers are in for a visual treat! Pay heed to icon design font, layout, graphic elements, etc.


Sanjay Dey, Web designer + UI Designer + SEO ExpertSanjay Dey

Sanjay Dey, an experienced designer with expertise in UX, Web, and UI design.

As a UX Designer, I spent several years conducting user research, creating personas, and designing user flows for various digital products. I am skilled in creating wireframes and prototypes that prioritize user needs and provide a positive experience. I have collaborated with developers and stakeholders to ensure that the final product meets the needs of both the business and the user.

As a Web Designer, I have designed visually appealing and responsive websites for a range of industries. I have a keen eye for layout and color schemes, and has expertise in using design software and tools to create unique and engaging designs. I worked closely with developers to ensure that the design is implemented correctly and that the website is functional across different devices and browsers.

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