In a globe filled with various options and a number of choices to choose from, one always strives hard to become unique in their offerings and style.
With digitization growing at a rapid pace, and use of mobile apps and websites has become necessary among users. Thus, it has become critical for businesses to make best use of UX UI design to create an eye catchy experience for users.
To cater to the consumers requirement should be the aim that is achievable through UX UI design services. Here, I will list some of the benefits of UI/UX design:
Caters consistency across apps and websites
UI/UX design are more than just colors as it provides screen orientation. Web designers best in their field help provide the users consistency to the website as well as app.
With a good team of website designers, a UI/UX business can work efficiently on parameters like style, icons, size, colors and visual components to cater the business site with a unique feel and look.
Unique UI UX design caters your business site design with constant and good user experience, which wins the users attention.
Helps get good results in form of enhanced customer satisfaction
Before the UX design company presents a user interface for the apps or websites, ensure to understand your target audience. It allows you to cater to your users’ needs better in reference to app or website design.
The design provides users with easy navigation and communicative/engaging content resulting in customers getting glued to your platform. It is good to own an interactive and easy to navigate site with all the necessary features.
All this will be void if an appealing call to action button is missing. CTA buttons must be put in clean format & placed in the correct location.
Excellent UI/UX assists in establishing the reputation of your brand
As the saying : first impression is the last impression. For the users too they make the decision of conversion basis your website’s impression on the first glance.
More than 75% of the buying decisions by users are based on the impression of the website based on their loading time, color, display, etc.
It means over half of the internet users do not bother to check the website/app if they do not find it color appealing and interactive.
Thus, you should be careful when building the experience of the user for your app or website. You require to research well on the elements the users would like and would not like and also the design as per user experience.
It can save you from critical UI and UX mistakes and will also help establish your reputation well in the market. It is helpful if you are just a startup.
An interactive and flawless UI/UX assists in establishing a good market reputation in terms of creating a brand.
Can avail more traffic on good UI/UX
With the help of a user experience agency, you would be able to notice that it can help build the user interface of a site or mobile app in the form of desired traffic boost.
It not just assists you earn new consumers but also enables you to retain the audience. Amid prevailing competition on the digital landscape, businesses can take themselves to new heights with good UI/UX design.
Helps build a brand
The UI/UX design agency concentrates on users’ interests and plays a crucial role in ensuring business success. Your company’s products, as well as services, can influence the target audience if you present your site well.
IT/Information technology is a great way that has become competitive and demands attention towards availing users’ attention. It brings better business revenue and growth and is really necessary for business reputation.
Ensure your hired UI/UX agency builds a user interface that emphasizes the target audience. The meaning of empathy here is to comprehend how a specific group of users would use your app or website.
It is one instance of applying a human-centric approach. Other traits for the human-centric approach are increased usability to maximize through interactive design that improves the whole website or application design.
It works with data from previous stages, evaluating it and making ameliorations in it. It is a useful procedure to keep a website or application on the correct track and improve it at the same time.
Uber brand is one of the best examples who worked on this specific approach well. It step by step followed the design iteration and valued UX.
How can you improve the UI UX?
Understanding numerous aspects of UI UX Design is crucial to know how it would assist your site. Go through listed points to ensure the developers of business apps do to create a good business app for you:
1. Ensure the layout is uniform
Uniform and familiar design is something that ensures that your app looks delightful and good.
Do you ever think of visiting apps where on each new page there is a distinct layout. It will be super confusing and irking.
Thus, ensure that your site is simple and effective at the same time. A uniform layout is must.
2. Simpler, the better should be the key
The simpler the application appears, the better it will be. It all comes with a good knowledge of UI design.
3. Fast loading is important
No one wants to waste their effort and time over an app, which is sluggish in comparison to apps with good loading time and plethora of available options.
How the UX design assists business apps is that it assists in shortening time and enhancing loading speed.
Good loading speed indicates functional and typical apps. Having a mobile friendly site impacts development of business and adds a massive amount of revenue to the business.
4. Use the standard elements
Creating an application with use of elements familiar to the users’ needs is a perfect way to better a user’s experience. By this way, users will not require added guidelines to utilize the apps.
Use of standard colors, symbols and buttons assist to use the importance of the UI in present technology properly.
5. Make app interactive
Designing an interactive site can simply be done by creating a navigable site. Use of apt numbers and good colors also makes the site interactive as well as navigable.
6. Good quality images
Avoid using low-resolution images on the app. Good quality and high-resolution images are good to go. In apps, low-resolution images or appearance tend to blur out the look. Blurred images can make your site or app look no interactive.
Thus, ensure to use good resolution images and multiply the number of pixels in a given image by the scale factor.
7. Have some variation in fonts
There are times developers experiment with various fonts. It is crucial you do not do that when designing an app. Use just a few font styles and sizes.
Different types and sizes make applications appear a bit complex as well as messed up, which compromises user-friendliness.
8. Do not forget to wireframe
Like it is crucial to try a t-shirt before buying to understand its fit and looks, developers should wireframe the app before introducing it in the market for the common users. Wireframe checks the features, usability before the actual launch of the app.
9. Add in feedback & response time
Ensure your application has a feedback option that you can communicate with the end target audience and get the required feedback after the task is performed.
On the other hand, response time is the total time taken by the application to respond to a commanded task. In the case of a user-friendly site, the response time can be anywhere between 1 and 10 seconds.