Mobile App vs. Responsive Website: Finding the Best for Your Enterprise

Keeping up with the progress of the modern business world, we have gained awareness of the fact that all the brands need to get acclimatized to the mobile app at the present times. The users’ response towards a product’s responsive web design has changed radically over time and same was the case with sales sources.

The process of acclimatizing a business to the small screen of mobile can be complicated, despite the modern awareness. All this is not only perceived from a technical standpoint but also in terms of marketing decisions. The technical perspective is even more complex in the case of the unfamiliarity of the terms.

The developers often confront a dilemma while determining the format for their items based on mobile phones. They are often confused about whether to continue with responsive web or create a native one. Obviously, each one possesses their own pros and cons.

Which is a better platform?

This notion can better be explained in a way as if you are being asked whether traveling by car or motorbike is more convenient. The comparison is not completely black or white rather there are few major differences between a mobile app and responsive website.

The latter in this case generally implicates that the design has been solely and specifically prepared for the mobile users. This will be accommodated under a URL which is different from the usual desktop design and will likely include the subsections of the desktop content which is suitable for viewing in the mobile. The web pages are designed in such a way so as to adjust in any kind of screen size to the user’s desire.

On the other hand, authentic designs and codes are featured in mobile applications that are specifically designed to work on each Operating System. In the current times, when mobile phones have taken the world by storm, the native mobile applications are finding their usage and gaining wider acceptance on numerous websites that offer the visitors with top-class experience.

Responsive Design: The Pros

Making a web content suitable for mobile phones and smartphones exhibits two main advantages, time and investment. Generating a responsive design for websites that are adapted to mobile is considered to be an old procedure.

  • The introduction of a responsive website for mobile requires much lesser time as compared to a native app design. Nowadays around every small or large scale business necessitate mobile websites to keep up with the competition; therefore, providing the users with a responsive design could be the best thing that the developers can think of.
  • Cheaper is the responsive design when compared to the mobile applications. The cost of creating a native app is far more expensive starting from the ground up to the development.

The Cons of Responsive Design

While selecting responsive design it must be taken into consideration that it possesses numerous drawbacks and most of them crop up from the fact that this is the simplest solution for all the multi-faceted problems. Therefore, the cons of this design include:

The requirement of an internet connection—

This kind of design necessitates an internet connection to work properly. It provides you with your desired information by pulling it directly from the search engine, which in turn, means that you would not be able to access it as and when desired. This could even put your users into distress and would not be fruitful in the growth of your business if you need to be available all the time.

Poor graph of performance—

Poor performance is the lacking part in the structure of responsive web because it has been observed that few components like loading of images and animations take a toll on the performance, thereby making it slow and heavy. The users have to keep on waiting till the page becomes visible completely.

Absence of natural navigation—

If an app renders the same feel for every Operating system and website then it is likely to feel unnatural to the users and they may refrain from using it in long terms.

Mobile App: Pros and Cons

Owing to the creation of an authentic design and codebase for each OS, the expense incurred in the generation of a native app is far more than the responsive web. The development also necessitates a set of approval that would be required for each OS functioning properly. This procedure might take a considerable amount of time. There are several positive sides of developing a native app.

Internet is not required all the time

The users are not required to have an internet connection necessarily in order to access your product. Once the app has been downloaded on their mobile, they are free to use it at any time, irrespective of the internet connection. The native apps thus are able to work on both online and offline platforms with equal efficacy.

Performance graph is better

The native apps as compared to the responsive one are much lighter, swifter and have been created keeping exclusively the mobile performance in mind. Therefore, a much better user experience can be expected.

Security for the customers have been provided

Summing up

Mobile-optimized websites are the necessity of every growing business in the present times. In this competitive world, none of the businesses would like one to grow more therefore if the issue is related to cost, it can be covered up in future.

Mistakes must not be leveraged when the question is about the creating a brand awareness and exceptional user experience. Therefore make a wise choice to spur the growth of your organization.